The Bad River LaPointe Band of the Lake Superior Tribe of Chippewa Indians or Bad River Tribe for short are a federally recognized tribe of Ojibwe people. The tribe had 6,945 members as of 2010. The Bad River Reservation is located on the south shore of Lake Superior and has a land area of about 193.11 square miles (500.15 km2) in northern Wisconsin, straddling Ashland and Iron Counties. Odanah, the administrative and cultural center, is located 5 miles (8 km) east of the town of Ashland on U.S. Highway 2. The reservation population was 1,545 in 2020. Most of the reservation is managed as undeveloped forest and wetland, providing a habitat for wild rice and other natural resources.